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The offer of the chosen travel agent
Bukovská, Michaela ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this bachelor´s thesis is to sum up the offer of a chosen travel agent Zajezdy.cz, a. s. The offer is divided by various aspects and includes a characteristic of own products of the travel agent which are used as the main competitive advantages. Another part is devoted to comparison with other travel agents and their advantages and a description of a website as the most important marketing instrument. Finally, the offer of the travel agent is evaluated by using the SWOT analysis.
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Insurance of tour operators
Sobotová, Kateřina ; Ducháčková, Eva (advisor) ; Oborilová, Mária (referee)
This bachelor thesis deals with insurance of tour operators. At the beginning are characterized differences between tour operators and travel agents that have to be distinguished for this insurance product. The second chapter focuses on development of tour operators insurance in the Czech Republic. There is described the legislative process of the law 159/1999 Sb and its amendment about some conditions of entrepreneurship in the field of tourism. There are also specified conditions for gaining and sustaining guarantee insurance in case of tour operator bankruptcy. A part of the chapter is devoted to the bank guarantee and the state supervision. The next chapter provides an overview of insurance companies that offer this type of insurance. Last two chapters are more practical. One of them analyses the amendment of the law 159/1999 Sb. issued on 1 January 2016. There are summarized reasons of this amendment and comparison of the law before and after the amendment. The other practical chapter describes the reasons of bankruptcy of tour operator called Marine Tour and the procedure in case of tour operator bankruptcy. The conclusion summarizes recommendations for a selection of a suitable tour operator.
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Competitive environment analysis of travel agency
Holbusová, Jana ; Vaško, Martin (advisor) ; Kvítková, Zuzana (referee)
The thesis analyzes the competitive environment of CK Alexandria. The aim is to create a comprehensive framework for systematic analysis of competitive environment. The thesis uses principles of Competitive Intelligence reflecting the specifics of travel agent industry. The first part introduces travel agents in general. It is followed by a description of competitive environment of travel agents. The following capture introduces the theoretical information about Competitive Intelligence. The practical section outlines the possible usege of CI in the particular company.
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Religious tourism in European Union focusing on Slovakia
Červenková, Petra ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
Bachelor thesis presents and generalizes theoretical and practical knowledge of religious tourism. The theoretical part of the work brings knowledge of religious tourism in the European Union and on the position of the religious tourism in tourism in Slovakia. In the next section presents the most important places of pilgrimage of the western, central and eastern Slovakia. The practical part of the thesis presents results of a suvey based on the questionnaire, I examine the awareness, interest and experience to the general public on this issue.
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Financial Analysis of a Specified Tourism Company
Kellnerová, Zuzana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
This master thesis deals with the assessment of the financial health of travel agent Hungariatour s.r.o. The next objective is to define the specifics of the financial management of travel agencies. The thesis is divided into two parts - theoretical and analytical. In the first part is the financial analysis generally characterized. This chapter contain the resources, users and methods of financial analysis. These methods are used to assess the financial situation of the travel agent Hungariatour s.r.o. in the analytical part.
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Financial analysis of the Travel agent Fischer, a.s.
Čejchanová, Martina ; Bakos, Tomáš (advisor) ; Kondrashov, Alexey (referee)
The master thesis Financial analysis of the Travel agent Fischer, a.s. deals with the theory of financial analysis in its theoretical part. The topics such as source data or different methods of processing are discussed within this part. Moreover it deals with interpretation and assessment of results. In the practical part the analyzed company and sector is defined at first. The core of the work consists of applying theoretical knowledge and actual processing of external financial analysis of this travel agent. The calculated values are continuously interpreted and compared with competitors and the results achieved in the field of business. In conclusion, there is a summary of the results achieved, assessment of financial situation and appreciation of the company's position on the Czech market.
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Offer analysis of a particular travel agent
Grajciarová, Nikoleta ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Bachelor thesis -- Offer analysis of a particular travel agent - aims to analyze and evaluate the offer of the travel agent and in case some weaknesses are found to suggest solutions that would strengthen its position on Slovak market in the future. The first chapter solves the terms related to tourism and at the same time it concerns the legislation governing the issue of entrepreneurship in tourism. The second chapter analyzes offer of the travel agent from two points of view. First one is an analysis of services provided by this travel agent and the second one is offer analysis from point of view of product presentation together with the means to support sales. The second chapter also includes comparison of offered destinations from the point of view of number of tour packages, type of transport, accommodation and catering services, number and nature of the optional excursions and so on. The last chapter includes recommendations to target customers, a key destination, pricing and promotion.
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Outer grounds of the selected company and its assesment
NAJMANOVÁ, Zuzana
The intention of my report was assesment of the present situation and the market position of Iveria-tour by analyzing the outer enviroments. Based on these findings than designing optimum strategy for the company to help to maintain and improve its position on the market. Among the analysis I used is the STEP analysis, Porter model, the trend and need analysis and the last one SWOT analysis on all of which the strategy is based on.
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Analysis of the offer of chosen travel agent
Kosová, Zuzana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The aim of this work is to analyse the offer of the travel agent STUDENT AGENCY. The theoretical part contains definition of chosen concepts of tourism, the Act Nr. 159/1999 Coll. about some conditions of business in the tourism industry is presented. The second chapter characterize the company STUDENT AGENCY, the history of the firm and awards achieved are shortly outlined. The offered products are analysed in full details in the next part of the thesis. There is also given care to sales promotion and competitive advantages. The whole work is closed with a final evaluation of the analysis.
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The economic analysis of the integration of the travel agents Obnova Ltd. and Travel Agent Marcela Drašnarová
Abrahamová, Jana ; Valentová, Jana (advisor) ; Valášek, Miroslav (referee)
The thesis looks at a detailed evaluation of the potential merger of two travel agents (Travel Agent Obnova Ltd., and Travel Agent Marcela Drašnarová). The first part deals with a comprehensive analysis of both companies. The theoretical characteristic of financial analysis builds its practical implementation on the example of Travel Agent Obnova. Qualitative analysis is based on PEST analysis, competitive analysis and SWOT analysis for the two above mentioned companies. The second part is devoted to the integration of enterprises in the tourism sector as part of the globalization process. The paper presents specific examples of merger based on real experience. In conclusion, the thesis characterizes and assesses the options for the integration of those travel agents.
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